Taco Bell wanted to partner with pro athlete Davante Adams for an ad campaign. Davante agreed—on one condition: he wanted a Taco Bell in his house. What started as a joke became the foundation for an unexpected, and absurd relationship between Davante and his Taco Bell (more specifically his Taco Bell employee Todd).

The campaign rolled out across TV, depicting Davante navigating everyday life with a Taco Bell built into his home. As the spots aired, audiences began to ask two questions:

Does Davante Adams actually have a Taco Bell in his house?
When Davante was traded, what would happen to his Taco Bell?

Instead of answering those questions with words, we answered them with reality.
We built Davante Adams’ house—with a Taco Bell inside it—inside SoFi Stadium, home of the LA Rams. Fans could see firsthand that the Taco Bell was real, and that wherever Davante goes, his Taco Bell goes with him.