State Farm | Scary Right

SCARY RIGHT

State Farm

Scary Right

Background

State Farm is here to help life go right – but what happens on the scariest night of the year? A night typically filled with creatures lurking around every corner, where everything seems to go horribly wrong... Fortunately when State Farm's around, things seem to work out. We reminded people that while you might be afraid of the things out to get you, we're here to help your life go right. Even on Halloween, when everything seems to go so so wrong.

Social Content

In order to tease out the release of our videos, we created social posts in the form of classic horror movie posters. These posts alone turned out to be the most successful social campaign State Farm has ever done.

Gifs

Featured on:

Ads of the World, Inspiration Room, adforum, Design Feeds, 4A's, Best Ads on TV, Little Black Book, Mediapost, Advertolog