Breakfast Made With Respect

Background

Something happened to food…
We stopped making it the right way. We actually stopped making it all together. We opted for cheap, fast, pre-made, mindless options. But if breakfast is the most important meal of the day, the FIRST thing you’re going to eat, you deserve better. You deserve a breakfast that’s cracked, baked, made fresh, by hand, whenever you ordered it.

To launch Panera’s newest breakfast option, we created a series of spots to show everyone that they can (and should) have a breakfast that’s made with respect.