play. make. believe.

In the earliest years of childhood, learning, hand eye coordination, cognition, but more importantly imagination is developed through play. Play-doh is crucial in this development – giving kids the ability to create by hand, and seamlessly transform one thing into something new.

We needed an idea that would speak to both parents and their kids.

Play-Doh teaches them that things can actually become anything they want them to be... Just add imagination